Google is smart, amazingly smart. The algorithm is very close to reading texts like human beings. At the same time, parts of Google’s algorithm aren’t smart at all.
Computers aren’t good at understanding ‘what is what’ on a page. If you have a recipe site, you’ll need to tell Google what an ingredient is, what the preparation time is and what a photo of your recipe is. Otherwise, Google will not understand that properly.
Quite the contradiction: amazingly smart on the one hand, pretty dumb at the other! In this post, I’ll dive deeper into this and give you some practical tips on using Google’s excellence and flaws to your advantage.
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