Using the right keywords is essential in SEO. Because using the words your audience searches with will help your posts and pages rank. That’s why we always tell you to put some effort into finding the perfect keywords to optimize your articles for.
So, after finding the perfect keyword, why shouldn’t you use it over and over again? Why would you use synonyms and related keywords? Well, it might seem contradictory, but using synonyms and related keywords the right way will definitely improve your rankings. In this post, I’ll explain why.